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Angelo Dalle Molle : ウィキペディア英語版 | Angelo Dalle Molle
Angelo Dalle Molle (4 November 1908 – 2001) was an Italian businessman and Utopian philanthropist. In 1952 he invented and patented Cynar, a bitter aperitivo based on artichoke leaves, which became famous partly due to advertisements with Ernesto Calindri and the slogan "", "against the stress of modern life". ==Business life==
Dalle Molle was born in Mestre, on the lagoon of Venice, on 4 November 1908. In 1952 he invented and patented Cynar, a bitter aperitivo/digestivo based on artichoke leaves, which quickly became popular through the slogan "", "against the stress of modern life", and the appearances on ''Carosello'' of Ernesto Calindri drinking it in the middle of the Milan traffic. His company later acquired the Crodo mineral water company which made the non-alcoholic bitter aperitivo Crodino. In 1976 he sold his company to the Dutch group Bols (though he retained the rights to the slogan); he then used the proceeds of the sale to buy a controlling share-holding.〔 He also bought the Villa Barberigo at Stra,〔 on the Brenta canal, and became a patron of the arts and of social and scientific research.
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